Evolution of the swimsuit

From soft woolen dresses to risque itsy bitsy bikini's, beachwear have been ever changing throughout the years, and an ever expanding part of the fashion world. And with swimwear going Vintage again, here are the key looks to keep you inspired.

1920

Swimsuits became a shock to the world in the 1920's. With the all new figure hugging pieces that went beyond the long skirts that the fashion world was so used to. Most wore athletic tank suits which stopped at the legs just below the knee. The suit was built for the athletic figure. They also wore bathing hats which suited the famous bobbed hair. 

1930

Bathing suits in the 30's were made more feminine and prettier than those of the 1920s. Mini peplum thrills around the thighs were added and the cut from the leg was taken up higher. It was also the start of Hollywood Glamour and was worn by the stars of the silver screen. Backless swimsuits were also made popular in the decade. 

1940

Swimsuits now became a lot more smaller due to the fabric shortage and rationing during the war. The swimsuit was cut off midriff and the two piece became more glamourous, with the help from popular pin ups during the decade. The look included halter neck tops with high waisted bottoms.

1950

The 1950's were all about the shape of the body, with the hourglass look popular in this decade. Swimwear became more structured and fitted. They became almost corset like, strapless one pieces that were bias fitted and included padded bras (some with bra cups that were cone shaped.) 

1960

With the mod look and the mini skirt becoming popular in the 1960's, swimsuits began showing more flesh and became more risque. With bold and exotic prints the woman's body stood out more than ever before. The pants were now riding at the hip rather than the waist. However if the 60's were too adventurous for you, baby dolls were always a second choice, but the bikini was the dominant swimsuit style.

1970

The 1970's was the birth of the thong bathing suit in 1974, there was no restrictions when it came to swimwear. Designers experimented so much with different styles they began to show every single curve of the female body. 

1980

The 80's were all about skimpy swimsuits with high cut bottoms and thin strapped tops. However the swimsuit was in complete opposite to the hair. Big bouncy waves were so popular and the 80's wouldn't of been the 80's without the boom box carried on the shoulder. 

Top 5 fashion photographers of all time

The fashion world would not have the same impact it has on every day life today if it wasn't for the fashion photographers and their iconic portraits. So here are the most iconic and unforgettable fashion photographers throughout the years, who without, fashion magazines just wouldn't of be as successful.

- Richard Avedon

is an American fashion and portrait photographer who is best known for his minimalist portraits in the fashion world. He first appeared in Vogue in 1966 after he demanded his models avoided the normality of motionless photography and created movement and emotion in the fashion world. 

- Helmut Newton

is a German - Australian photographer who was at his peak in the 1960's. He was a provocative fashion photographer who was best known for his erotically charged, iconic photographs.

- Steven Meisel
is an American fashion photographer who still to this day all model aspire to work. He recieved popular acclaim during his work in both US and Italia Vogue and has photographed every cover of Vogue Italia since 1988.

- Irving Penn
was an American photographer known for his fashion photography, portraits and still lifes. First appearing in Vogue magazine in 1943, his portraits were so unique and iconic that they had earned their own "aesthetic copyright."

- David Bailey
is an English photographer who arguably represents the change and impact of the 1960's. He captured and helped create the image of "Swinging London." With 60's supermodel Jean Shrimpton he invented the iconic 1962 New York City photo shoot which helped changed the stiffness of 1950's Vogue into the expressive movement of 60's Vogue. 

 

Ready for Summer?

No me either. The thought of getting into a swimsuit is absolutely terrifying right now! And its only 9 weeks until my summer holiday.. uh oh! Here are a mixture of summer-tastic photographs I have gathered up this week that will get you, and hopefully me (fingers crossed) into the sunny summer spirit!

Fashion. The Twentieth Century

Another new purchase I have made lately. 'Fashion. The Twentieth Century' by Francois Baudot. A lovely A5 sized book full of a variety of photographs throughout the years and a well detailed and fascinating read enticing us into the world of fashion from 1900's to 1990's.